Now that the all-new Ford F-150 Lightning electrical truck has officially launched and is on the best way to consumers, we’re beginning to see ridiculous value gouging and supplier markups. Actually, one dealership in California is asking over $145,000 for the Lightning EV.
Electrical autos are a scorching commodity recently, and that’s very true in the case of electrical vans. We’ve seen unusually excessive Rivian R1T and GM Hummer EV costs. Nevertheless, these had been third-party gross sales.
Sadly, choose Ford dealerships plan to interrupt the principles and tips set by Ford Motor Firm and add upwards of a 50% markup on the F-150 Lightning. As you may see from the picture beneath, one high-end F-150 Lightning Platinum that retails for round $91,000 (with extras) is listed for $145,309. Gross.
This isn’t the primary time we’ve seen insane supplier markups for widespread autos, and Ford skilled one thing related with the Mustang Mach-E. When F-150 Lightning pre-orders opened, we noticed dealerships asking $30,000 further. As soon as that information emerged, Ford issued a public statement saying that if sellers mark up costs, they’ll lose their F-150 stock allotments.
If a supplier overcharges for the autos, Ford will cease sending new F-150 Lightning EVs to the dealership. Moreover, the corporate will issue $25,000 fines for any retailer that sells a demo automobile.
Sadly, it doesn’t appear to be these threats or statements will cease dealerships from making the most of the hype and low stock. One dealership in California has three F-150 Lightning fashions on the market, with two hitting the $130k mark and one other costing over $145,000.
Contemplating the low stock numbers, I’m assuming dealerships know they gained’t have too many to promote, so that they plan to make as a lot cash as potential out of each automobile. That stated, it might show to be a foul resolution later this 12 months as Ford ramps up manufacturing.
In case you’re curious about shopping for the brand new Ford F-150 Lightning EV, ensure you discover a reliable and respected dealership that gained’t value gouge you all the best way to the financial institution.
by way of InsideEVs
